Guides
Guides: Free professional calculators for marketing agencies, SaaS founders, and e-commerce operators. Calculate CPM, CPA, ROAS, CTR, conversion rate, LTV,
Conversion Rate Benchmarks by Industry in 2026
The average conversion rate for Google Ads search campaigns in 2026 is 8.18%, ranging from 2.64% in finance to 16.22% in animals & pets. Compare your campaigns against your industry's benchmark.
How to Calculate Cost Per Acquisition (CPA): Formula and Examples
Cost per acquisition (CPA) is total ad spend divided by conversions. Spend $5,000 for 200 conversions and your CPA is $25. Learn the formula, a worked example, and how the 2026 cross-industry avera...
How to Calculate Customer Acquisition Cost (CAC): Formula and Examples
Customer acquisition cost (CAC) is total sales and marketing spend divided by the new customers it won: spend $50,000 to win 250 customers and CAC is $200. Learn the formula, the costs to include, ...
How to Calculate ROAS: Formula, Examples and What Is a Good Ratio
Return on ad spend (ROAS) tells you how much revenue your ads generate for every dollar invested. Learn the formula, follow a worked example and understand what ratio is healthy for your profit margins.