📈 Calculators — Marketing & Growth

ACoS Calculator

Advertising cost of sales is ad spend divided by ad-attributed sales: spend $1,200 to earn $4,000 and ACoS is 30%. Add your gross margin to see the break-eve...

AOV Calculator

Average order value is the revenue each order brings on average: divide total revenue by the number of orders in the same period. Add margin and ad spend and...

CAC Calculator

Find out what it really costs to win one customer. Enter your total sales and marketing spend and the number of new customers it produced to get your CAC ins...

Cart Abandonment Rate Calculator

Cart abandonment rate is the share of shoppers who add an item to a cart but never buy: abandoned carts divided by carts created. Enter both numbers to see y...

Churn Rate Calculator

Churn rate is the share of customers you lose in a period: divide the customers who canceled by the customers you had at the start, then annualize the figure...

Conversion Rate Calculator

Find out what share of your traffic actually converts. Enter your visits and conversions to get your conversion rate as a percentage instantly, with the form...

CPA Calculator

Find out exactly what each conversion costs. Enter your total ad spend and number of conversions to calculate cost per acquisition (CPA) instantly, with the ...

CPM Calculator

Turn your campaign spend and impression volume into cost per thousand impressions. Enter total cost and impressions to calculate CPM instantly, with the form...

CTR Calculator

Measure how compelling your ads or listings are. Enter clicks and impressions to calculate click-through rate (CTR) as a percentage instantly, with the formu...

LTV Calculator

Find out what a customer is really worth over their whole relationship with you. Enter average order value, purchase frequency, and lifespan to get customer ...

MRR / ARR Calculator

Turn subscribers and pricing into predictable revenue. Enter your active customers and average revenue per customer to get monthly recurring revenue (MRR) an...

NRR Calculator

Net revenue retention measures how much recurring revenue you keep from the customers you already had, once expansion, contraction and churn are counted. Ent...

Payback Period Calculator

See how many months of revenue it takes to earn back what you spent acquiring a customer. Enter your CAC and monthly revenue per customer to get the payback ...

ROAS Calculator

See how many dollars each advertising dollar returns. Enter revenue from ads and your ad spend to run the ROAS calculation instantly, with the formula explai...

Sell-Through Rate Calculator

Sell-through rate is the share of units received that actually sold in the period: units sold divided by units received. Enter both counts and the sell throu...